We wrote this Mailigen Review based on actually testing their software. This review is unbiased and original and offers one of the most detailed Mailigen Reviews available online. In case you don’t agree with this review of Mailigen, please provide your comments at the bottom of the page. 

Founded in 2009, Mailigen’s head office is located in Hong Kong with branches in U.S., U.K., Latvia and Russian Federation. Mailigen employs a team of over 35 people. Visit Mailigen website.

FEATURES: 3 out of 5

Mailigen offers regular email marketing features including API, Google Analytics integration, segmentation, split testing, automation, spam check etc. Online survey feature is included and they can be sent out just like other messages to your list. Facebook and Twitter sharing and update is also available with your messages. Other features include time match (time travel), integrations with several online tools like Salesforce, Zoho, Quickbooks etc., tracking reports. You can also integrate with Ecommerce systems like Shopify and Woocommerce.

Automation feature is powerful yet simple and easy to use.

Online sign up forms can be created using your own images with font, size and color customization. There are no fancy templates available, however you can upload your own images/logo. You get 1 GB of free storage with Mailigen. There is an option to create pop-up, light box, exit intent and static forms.

SMS marketing is an additional paid feature offered by Mailigen which can be quite beneficial if you also want to send permission based offers by text messages to your subscribers in over 200 countries. SMS integration with automated email series can be quite useful. For example, a customer signs up or purchases a product from your website and an SMS confirming the action is sent to the customer. This helps building more credibility for your brand.

Other paid services include dedicated IP, email template design, email audit and campaign management. These services are optional.

Mailigen does not offer online archiving of messages, landing page, stock images, android/iphone applications to control your email campaigns.

                                                                              Mailigen’s Automation Example

PRICE: 5 out of 5

Mailigen pricing is quite competitive and even better than other email marketing software providers compared to some price plans. Price plans are available on monthly basis or you can opt for pay-as-you-go plans also. There are discounts available if you pay for 3 months or annual subscription in advance. All price plans get all features offered by Mailigen. That means there are no restrictions even if you choose a lower priced plan unlike some other providers.

Text message service is available on a pay as you go basis. The rate is based on the operator and the country that it is sent to. For example, if you send 1000 text messages to mobile numbers in the U.S., you would need to pay approximately $25.50. This means your per message cost is $0.0255. Compared to Sendinblue, Mailigen’s SMS cost more.

 DELIVERABILITY : 5 out of 5

Mailigen’s deliverability is excellent based on our research of over 85 IP addresses belonging to them. This score determines the chances of your email landing into the inbox vs. the spam folder. Most of their IP addresses have high reputation scores.

Our rating of some of Mailigen’s IP addresses’ deliverability

EMAIL EDITOR: 3 out of 5

Mailigen offers HTML/Plain Text and Drag and Drop editor to create your newsletters and messages. There is a choice of over 270 stunning templates that you can insert in your newsletters. You can check the spam score before sending a message, which lets you know how likely will your message end up in the inbox instead of the spam folder. Mobile preview feature lets you see how your email will look like on a mobile device, tablet and desktop. All the emails sent by Mailigen are responsive.

Spell check feature is not available anymore. Mailigen does not provide any free or paid stock images, however you do get 1 GB of online storage to store your own images or files. There is no inbox check feature available to see how your email will display on various email programs. There is no email archive feature available with Mailigen. Time match (or time travel) feature offered by Mailigen sends your message at the exact time across different time zones.

We find that the Mailigen’s editor is little less intuitive than others, so there is learning curve that you may have to go through, but it’s just a matter of some time. If you consistently use it, you won’t have any problem with it. Dynamic content is another unique feature offered by Mailigen. You can insert content in your newsletter which will only be sent to certain subscribers based on criteria set up by you. For example, you can specify certain email addresses or use segmentation, like females only. This can be a very helpful feature in case you have a huge subscriber base to work with.

EASE OF USE: 4 out of 5

Mailigen’s interface is easy to use and we didn’t have any problems figuring out how their system works. Automation feature that lets you create email series based on subscriber’s action is quite easy to use and is intuitive.

SUPPORT: 3 out of 5

Mailigen offers several online tutorials – text and video based in case you need to know how to use any particular feature. Their website mentions that live chat, phone support and email support is also available. Their live chat and phone support are available Monday to Friday 9 am to 6 pm. However, while using their trial account, we only had the option to send them a message via a webform or to call them at an international phone number located in Latvia.

Overall Score (Mailigen Review): 3.8 out of 5 (Fair)

Conclusion:

CONS:

• No fancy web sign up form templates available.
• No online archives of messages.
• No stock images.
• No iPhone/android application to control campaigns.
• No inbuilt spell checker in email editor.
• Customer support only available 5 days a week.

PROS:

• Excellent deliverability scores.
• SMS marketing/update (paid) is a unique feature offered by Mailigen.
• Dynamic content.
• Time travel.
• Unrestricted features in all plans
• Prepaid (pay as you go) price plans available

Mailigen has evolved over the years and is consistently improving. We find their automation feature simple and easy to use. Unlike other providers, Mailigen offers all features in all price plans without any restrictions. Their deliverability rates are excellent, however they do not offer stock images or email archives – which can be useful for some of us. SMS marketing/update is a unique feature that is offered by them and if that’s important to you, we recommend that you give them a try.

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