We wrote this Mad Mimi 2014 review by actually testing their software. If you would like to share your views about Mad Mimi or this review, please leave your comments at the bottom.
Mad Mimi – Company Profile:
According to Mad Mimi’s website, Mad Mimi was created without any corporate structure, preconceived notions or unnecessary features for the purpose of creating an unusually good email. The founders are a couple – Leah and Gary. Mad Mimi was founded in 2008 and features Air Canada, Disney and TaskRabbit as some of their customers. Visit their website here.
Mad Mimi offers basic features that you will need to send out email broadcasts. They include a drag and drop email editor, RSS to Email, Google Analytics integration, autoresponders (they call it drip campaigns), social sharing and integration with several apps like SurveyMonkey, Batchbook, Highrise, Freshbooks, Salesforce etc. They offer an API if you are a developer and want to work with their system. The webforms can easily be customized by changing the colors and adding images, however you can’t adjust the size and there are no fancy templates available. Social sharing links are automatically inserted below the form and we couldn’t find a way to remove them. There is no option to preview the form.
The features that Mad Mimi does not offer are: templates for your newsletters or webforms, stock images, iPhone or Android apps to control your campaigns, email archives, auto update to Facebook/Twitter, mobile preview and inbox preview.
Some of the paid features that they offer are: mailer API that lets you send transactional emails for $10 per month and custom domains for $29/month to have the links in your email displaying your own domain instead of theirs.
Mad Mimi offers low pricing and if you don’t need all the features that they don’t offer, then it can be quite cost effective to sign up for their service. They offer a basic plan free with basic features. The Pro plans start at just $10 per month for 500 contacts, $12 for 1000 contacts, $42 for 10,000 contacts etc. There are several plans to choose from. They don’t offer any discounts for annual plans. Image hosting is free with Pro plans and you can send unlimited messages.
This score will give you an idea about whether your messages will make it to the inbox if your subscribers. The higher the score, the better are the chances. We checked the deliverability rate of the IP addresses of Mad Mimi on a third party website. Most of their IP addresses have high scores. This also means if you are planning to send spam or irrelevant emails to your subscribers using Mad Mimi, then you may not be able to do it. In order to maintain high deliverability rates, an email marketing company has to constantly get rid of customers whose subscribers are not happy receiving emails from them. Here is our deliverability analysis of some of their IP addresses:
Mad Mimi offers a simple easy to use editor. Just like drag and drop email editors offered by other email marketing software providers, you can insert text, images, dividers etc. They do not offer any templates that you can use to create unique newsletters. They do not offer stock images either. The only unique feature that they offer is themes – which lets you easily change the colors in your newsletter. You can also create your own theme. This is something that you can also achieve with email editors offered by other providers by changing the colors, however it may save you more time by using themes offered by Mad Mimi.
The newsletter creation tool seems to be meant more for people who want to be creative and enjoy spending time creating email newsletters. There is no spell check feature, mobile preview, inbox check (which lets you preview your emails in specific email programs like Gmail, AOL, Yahoo etc. and mobile devices like iPhone, Android etc.) or spam score check.
Social sharing is available but you can’t send an auto update to Facebook and Twitter.
Overall we find their interface easy to use. It takes a few minutes to find your way around but you will get used to it soon.
Mad Mimi offers videos and step by step tutorials on several topics. They do offer live chat Monday to Friday 9 am to 6 pm EST and email support 24/7 and try to respond back within an hour. There is no phone support unless requested.
Overall Score: 3.5 out of 5 (Fair)
- No stock images, inbuilt spell checker, spam score, mobile preview or inbox preview available in the email editor
- No iPhone/Android app to control your campaigns
- No auto update to social media accounts
- No email archives
- Themes that can instantly change the color schemes of newsletters
- Good deliverability rates.
- Unlimited image storage with paid plans
Mad Mimi offers a robust system, however lacking in several useful features. Creating unique looking newsletters can be time consuming because of lack of templates and stock images. If you enjoy being creative and have time to spend creating email newsletters, want to get good deliverability rates and pay low, then try out Mad Mimi.
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