GetResponse Review 2012
We wrote this GetResponse Review based on actually testing their email marketing software. This review is original and unbiased. If you don’t agree with this review or would like to express your views about it, we would appreciate if you could leave a comment by going to the bottom of the page.
GetResponse Rating
Features: 5 out of 5
Christmas Theme Webform by Getresponse
GetResponse comes with numerous features that make it easier for the user to send fascinating newsletters and measure the success of email campaigns.
Some of the distinct features include free iStock images that can be inserted into the newsletters, video email marketing and email to speech. You can instantly create beautiful web forms. Messages can be integrated with Facebook, Twitter to automatically tweet your campaigns or share them on Facebook. You can also add social share buttons to each of your messages.
To optimize your campaigns, GetResponse offers split testing, segmentation and several tracking reports. You can use online surveys to get higher subscriber engagement and make them feel that you value your opinions.
Price: 5 out of 5
Pricing is reasonable and is at par with most of the other email marketing software providers.
You can send unlimited messages and the pricing is based on the number of subscribers. If you have over 50K subscribers, GetResponse will offer a custom quote and will offer several free custom solutions.
Some other paid features include like qualified leads, customized templates etc. and they can be purchased from within your GetResponse account.
GetResponse offers a free plan also that allows you to send 500 emails to up to 100 subscribers each month.
If you pay for the whole year upfront, you get 18% discount of 15% for paying 6 months in advance.
Deliverability : 2 out of 5
This score will give you an idea about whether your messages will make it to the inbox if your subscribers. The higher the score, the better are the chances. We checked the deliverability rate of the IP addresses of GetResponse on a third party website. After going through the data, we would say that their deliverability score is low to medium. Not too good, not too bad, but just okay.
GetResponse has partnered with ReturnPath, an industry leader to optimize deliverability of messages. So this means that their deliverabilty rate should eventually rise.
Newsletter Creation: 3 out of 5
The newsetter creation tool offered by GetResponse does not offer a drag and drop editor. You can only send an HTML message or Plain Text message using your own or one of their templates. If you are a beginner, you may have a hard time trying to add more text in addition to what the template offers. We hope that they consider getting a simple drag and drop editor like the one offered by Benchmark Email and Constant Contact. GetResponse forces the user to create a plain text version of each HTML message, which is a good thing. This ensures
in case a recipient has turned off images or has decided to read emails only in plain text format, they won’t be staring at a blank message.
There are several HTML templates available and you just have to fill in the blanks after choosing one. However, if you want to change an existing template, you will need to spend some extra time and have basic expertise to play around with HTML.
You can check the spam score using SpamAssassin’s integration, helping you to tweak your messages for higher deliverability rates.
Creating a series of autoresponders is also as easy as creating newsletters and arranging a sequence of autoresponders takes only a couple of minutes for a campaign.
Ease of Use: 4 out of 5
Overall GetResponse has a fairly easy to use interface and features. Of course, it takes a couple of days to get familiar with it and you’ll have to watch/read a few tutorials. However, after a few days, you will find yourself quite at ease with using its interface.
Support: 5 out of 5
You can access a wealth of resources in the Support area including video tutorials, text tutorials, online chat, email and phone support. They are quick to response and quite helpful.
Overall Score: 4 out of 5
Conclusion:
CONS:
Currently GetResponse does not offer a drag and drop email editor (which is more user friendly and makes it easier to create newsletters).
GetResponse deliverability is not that great, however they are committed to improve it and it is quite possible that by the time we rewrite this GetResponse Review, they would have greatly improved.
PROS:
GetResponse has a robust system and offers many features that can make your email marketing campaigns more effective. They offer great support. It is one of the most popular email marketing software.
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