GetResponse – Company Profile
GetResponse by Implix was launched in 1999 in Poland, with offices now in US, Canada and Russia. An innovative company and a leader in email marketing, Implix employs over 200 people, has an impressive customer base of over 350,000 worldwide in 182 countries and is offered in 14 languages. GetResponse has won several awards including Best in Biz Awards 2014 and Gold Stevie Awards for Best New Product or Service of the Year 2014. Visit GetResponse Website.
Features: 5 out of 5
GetResponse comes with numerous features that make it easier for the user to send fascinating newsletters and measure the success of email campaigns. Over 1000 free stock images (from iStockphoto.com) can be inserted into the newsletters so that you can create unique looking newsletters.
You can instantly create beautiful web forms and even custom design them yourselves with an easy to use online tool. This is a unique feature that is only offered by GetResponse. Use lightbox or pop-ups with forms to maximize your chances of new user sign-ups on your website. Use forms on the go to easily collect leads on your mobile device while in a conference or a trade show etc.
Messages can be integrated with Facebook, Twitter to automatically tweet your campaigns or share them on Facebook so that you can reap the benefits of social media marketing without putting in additional efforts. You can also add social share buttons to each of your messages. There are many other useful features like landing page creation (optional feature available on a paid basis), QR code generator, Android and iPhone applications, online newsletter archives and video email marketing. Most of these features are included free of charge. Global view is a new feature that GR recently offered which lets you track your users locations and to find out who’s opening and clicking your emails and who’s sharing them in other channels.
To optimize your campaigns, GetResponse offers split testing, segmentation and several tracking reports. You can use online surveys to get higher subscriber engagement and make them feel that you value their opinions.
“Inbox Preview” feature lets you see in advance how your message will appear to your recipients on mobile devices and desktop based email programs like Gmail and Outlook. The “Time Travel” features delivers the newsletters at the same hour to all the recipients regardless of what their time zone is. Use “custom fields” feature to personalize your newsletters and target specific readers.
Integration is available with over 100 online tools like Salesforce, Zencart, Google Contacts, Yahoo mail, Freshbooks, Paypal etc.
Responsive Email feature ensures that your email can be easily viewed on any mobile device. Autoresponders 2.0 is a versatile feature that lets you easily create and manage autoresponders based on subscriber behaviour.
GetResponse 360 offers custom solutions for high volume senders including dedicated IP addresses, 24X7 support and integration with your existing system/software.
Pricing is reasonable and is at par with most of the other email marketing software providers. However, you get more value compared to other because most extras are included free of charge, for which some other competitors charge a fee, like 1GB online storage, surveys, online archives and stock images.
You can send unlimited messages and the pricing is based on the number of subscribers. If you have over 100K subscribers, GetResponse offers a custom quote.
Some other paid features include like qualified leads, customized templates etc. and they can be purchased from within your GetResponse account.
If you pay for the whole year upfront, you get an 18% discount. Non-profits get 50% discount. GR offers a 30 days free trial to test drive them with no credit card requirements.
Deliverability : 3 out of 5
This score will give you an idea about whether your messages will make it to the inbox of your subscribers’ email addresses. The higher the score, the better are the chances. We have traced most of their IP addresses and reviewed the ratings on third party websites.
The deliverability of GetResponse is fair, based on checking the reputation of several of their IP addresses on a third party website. You don’t need to be really concerned about getting your emails delivered, however if GetRespone works on slightly improving their deliverability, it would help achieve them better ratings.
Here is an excerpt of their IP ratings from one of our reports:
Geteresponse offers a new drag and drop editor to create emails. You have the option to use an HTML editor if you have designed your own newsletter, however you will find the new editor a lot more easier to use. Compared to the similar editors offered by their competitors, GR’s drag and drop email editor seems to be more sophisticated. We were actually quite impressed with it. You can insert custom images within a couple of clicks from 1GB of free online storage using your own images or free quality stock images. You can choose from simple looking or fancy newsletter templates. Adding or changing content is quite easy.
You can check the spam score using SpamAssassin’s integration, which tells in in advance whether the content in your newsletter has any words that you should consider removing. One of the unique features offered by Getresponse is Inbox Preview, which allows you to see how your message will appear to your recipients that use popular email services like gmail, AOL or Outlook etc.
Creating a series of autoresponders is also as easy as creating newsletters and arranging a sequence of autoresponders takes only a couple of minutes for a campaign.
There is no inbuilt spell checker. You will need to depend on your web browser’s spell checker. If you select “Perfect Timing” feature, your newsletter will be delivered when your recipient is most likely to open and click. It uses historical data for each recipient to determine the perfect time to deliver your message. You can also use “Time Travel” to deliver your message at the same local time of the recipients. This can help increase the views of your message resulting in more ROI.
Overall GetResponse has a fairly easy to use interface and features. Of course, it takes a couple of days to get familiar with it and you’ll have to watch/read a few tutorials. However, after a few days, you will find yourself quite at ease with using its interface.
You can access a wealth of resources in the Support area including video tutorials (offered in six languages), text tutorials, online chat, email and phone support. They are quick to response and quite helpful.
Phone support is available 5 days a week (EST) during regular business hours. Live chat is available 24/7 i.e. anytime always. Email support replies back within maximum two business days or sooner based on the number of emails in their queue.
- Email editor does not offer an inbuilt spell checker.
- Deliverability rates need slight improvement.
- A lot of features are offered, most of them do not cost extra.
- Inbox Preview lets you see in advance how your message will appear on many email programs and mobile phones.
- Autoresponder feature is quite versatile offering easy to build campaigns that can be viewed in a calendar or list format.
- Free stock images .
- Integration with over 80 online applications and tools.
- Responsive Email makes sure your emails can be viewed easily on any device – mobile or desktop.
GetResponse is very innovative, customer friendly, offers stunning templates, webforms and a stable interface that’s easy to use. They offer the maximum features among other email marketing software providers. Prices are low which makes them one of the best overall in the industry. Annual price plans get you the maximum discount. Enterprise customers get added benefits of dedicated IP addresses. We find GetResponse the most impressive of all email marketing software providers.
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