GetResponse Review 2013
We wrote this GetResponse Review based on actually testing their email marketing software. This review is original and unbiased. If you don’t agree with this review or would like to express your views about it, we would appreciate if you could leave a comment by going to the bottom of the page. Please note that if you click on a link and buy a product, we may get paid incentives.
GetResponse Rating
Features
Price
Deliverability
Newsletter Creation
Ease of Use
Support
Features: 5 out of 5
GetResponse comes with numerous features that make it easier for the user to send fascinating newsletters and measure the success of email campaigns.
Free iStock images can be inserted into the newsletters so that you can create unique looking newsletters.
Inbox Preview shows how your message will appear on an Android phone.
You can instantly create beautiful web forms. Messages can be integrated with Facebook, Twitter to automatically tweet your campaigns or share them on Facebook. You can also add social share buttons to each of your messages. There are many other useful features like landing page creation, QR code generator, Android and iPhone applications, online newsletter archives and video email marketing. Most of these features are included free of charge.
To optimize your campaigns, GetResponse offers split testing, segmentation and several tracking reports. You can use online surveys to get higher subscriber engagement and make them feel that you value their opinions.
“Inbox Preview” feature lets you see in advance how your message will appear to your recipients on mobile devices and desktop based email programs like Gmail and Outlook. The “Time Travel” features delivers the newsletters at the same hour to all the recipients regardless of what their time zone is.
Integration is available with over 80 online tools like Salesforce, Zencart, Google Contacts, Yahoo mail, Freshbooks, Paypal etc.
Price: 5 out of 5
Pricing is reasonable and is at par with most of the other email marketing software providers. Most extras are included free of charge, for which some other competitors charge a fee like 1GB online storage, surveys and online archives.
You can send unlimited messages and the pricing is based on the number of subscribers. If you have over 100K subscribers, GetResponse offers a custom quote.
Some other paid features include like qualified leads, customized templates etc. and they can be purchased from within your GetResponse account.
If you pay for the whole year upfront, you get an 18% discount.
Deliverability : 4 out of 5
This score will give you an idea about whether your messages will make it to the inbox if your subscribers. The higher the score, the better are the chances.
After checking the reputation of several of their IP addresses on a reputable third party website, we would have to say that their rates are good. We have been observing their deliverability rates for over 2 years and they have been constantly improving. That’s because of their partnership with the industry leader Returnpath that specializes in deliverability.
GetResponse deliverability ratings based on our analysis of third party reports
Newsletter Creation: 4 out of 5
Geteresponse offers a new drag and drop editor to create emails. You have the option to use an HTML editor if you have designed your own newsletter, however you will find the new editor a lot more easier to use. Compared to the similar editors offered by their competitors, GR’s drag and drop email editor seems to be more sophisticated. We were actually quite impressed with it. You can insert custom images within a couple of clicks from a stock photo website integrated within the editor. You can choose from simple looking or fancy newsletter templates. Adding or changing content is quite easy.
Drag and Drop Email Editor
You can check the spam score using SpamAssassin’s integration, which tells in in advance whether the content in your newsletter has any words that you should consider removing. One of the unique features offered by Getresponse is Inbox Preview, which allows you to see how your message will appear to your recipients that use popular email services like gmail, AOL or Outlook etc.
Creating a series of autoresponders is also as easy as creating newsletters and arranging a sequence of autoresponders takes only a couple of minutes for a campaign.
There is no inbuilt spell checker. You will need to depend on your web browser’s spell checker.
Ease of Use: 5 out of 5
Overall GetResponse has a fairly easy to use interface and features. Of course, it takes a couple of days to get familiar with it and you’ll have to watch/read a few tutorials. However, after a few days, you will find yourself quite at ease with using its interface.
Support: 4 out of 5
You can access a wealth of resources in the Support area including video tutorials, text tutorials, online chat, email and phone support. They are quick to response and quite helpful.
Live chat and phone support is available 6 days a week (EST) with limited hours of operation on Saturday. There is no support available overnight or on Sundays. This can be inconvenient for users who live in different time zones who may need urgent support. Email support replies back within 1 business day.
Overall Score (Good): 4.4 out of 5
Conclusion:
CONS:
- Email editor does not offer an inbuilt spell checker.
- No support available overnights (EST) or on Sundays.
PROS:
- A lot of features are offered, most of them do not cost extra.
- Inbox Preview lets you see in advance how your message will appear on many email programs and mobile phones.
- Free stock images .
- Professional support.
- Integration with over 80 online applications and tools.
Prior to 2013, GetResponse received mediocre rankings on our website due to their low deliverability scores. They have been working hard on it and their deliverability scores are now at par with the top email marketing software providers. This was probably the only factor that made them lag behind their competitors. They offer the maximum number of features (mostly free) compared with other providers. With low pricing, many useful features, beautiful webforms and templates, GetResponse is going to be the top choice from basic to advanced email marketers.
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