Constant Contact Review

 
Constant Contact Review, reviewed by Al Gera on 2016-08-27T10:55:38+00:00 rating 3.5 out of 5

This ConstactContact Review 2016 was written based on actual testing of their software by our staff. If you don’t agree with it or would like to provide further feedback about this ConstantContact Review, please provide your comments at the bottom of the page.

Constant Contact Rating 2016

Constant Contact Rating 2016

Features Price Deliverability Newsletter Creation Ease of Use Support Conclusion (Pro’s and Con’s)

Constant Contact – Company Profile

Constant Contact was launched in 1995 as Roving Software in USA. Constant Contact has three offices across USA and has over 250,000 customers. In 2016, Constant Contact was acquired by Endurance International Group (which operates brands like Bluehost, Hostgator and iPage). Visit Constant Contact website.

Features: 4 out of 5

Constant Contact offers most features that you will need for email marketing including autoresponders. Constant Contact lets you import contacts from Salesforce, ACT, Quickbooks and Outlook etc. Unsubscribes are removed automatically. There really aren’t any fancy templates offered for the sign up forms unlike GetResponse, they do however allow you to upload your own image and make changes to colors/fonts etc.

You get 1 to 2 GB of free storage based on the price plan that you have selected. Stock images are offered free or on paid basis based on which one you want to import into your newsletter Being able to use images from their stock gallery can make your newsletters a lot more attractive and relevant. The reporting tool provides all the basic metrics.

Social media integration is also available with your emails, which is now a standard feature offered with almost all email marketing software. Split testing (A/B) and segmentation is available so that you can better target your subscribers. At this point, Constant Contact does not offer RSS to Email, however they do offer Google Analytics Integration.

Autoresponders (aka automation) are easy to set up and you can pre-schedule your messages too. Several other apps and integrations are offered (some of them are paid) which makes it easier to grow your contact lists and share results of your email campaigns, for example, HootSuite, Salesforce, Zoho CRM, Apple Mail etc. You can use their API if you are a developer. If you use an iphone or Android phone, you can use their free app to manage your email campaigns.

trackable coupon constant contact

Creating coupons like this is quite easy with Trackable Coupons feature.

Other features that are available for free with their Email Plus plans are Facebook Fan Promotion, Events Registration, Surveys and Trackable Coupons. We find Trackable Coupons feature quite interesting and useful. Just like an email, you can create a customizable coupon to offer discounts on your products/services and email it to your entire list. A QR code is generated automatically and your subscribers can also be offered more discounts if they share the coupons with others.

Constant Contact offers only a basic sign up form that allows you to change colors and add an image (like your logo). There are no fancy templates available to choose. However, you can integrate Constant Contact with MailMunch (a service that offers sign up form on paid or free basis based on certain conditions).

Price: 3 out of 5

There are two plans that are offered: Email and Email Plus. There is a third option, Complete Email, which includes full service i.e. Constant Contact will handle all of your email marketing requirements. They offer a custom quote based on your requirements.

Email plan offers most features that you will need for your email marketing purposes. Pay an extra $25 and upgrade to Email Pro which includes additional features like, an extra 1 GB of storage, Event Promotion and Registration, Facebook Promotions, Surveys, Coupons, Donations, Facebook and Instagram Photo Integration, Campaign Design, Embeddable Archive and Autoresponders.

You can also pay extra and purchase these additional features with Email plan, however they can be quite expensive.

Overall the price plans are relatively higher compared to their competitors. Discounts are available for regular customers if you pre-pay for six months in advance @ 10% or annually @ 15%.

A non-profit organization can receive a 20% discount off the regular pricing when prepaying for 6 months or a 30% discount when prepaying for 12 months.

Deliverability: 3 out of 5

This score will give you an idea about whether your messages will make it to the inbox if your subscribers. The higher the score, the better are the chances. We checked the deliverability score for a bunch of their IP addresses on a third part website. Overall, Constant Contact’s deliverability score of its IP addresses is fair.

Deliverability Rating of some of ConstantContact's IP Addresses

Deliverability Rating of some of ConstantContact’s IP Addresses

Newsletter Creation:  3 out of 5

Constant Contact offers a flexible drag and drop email editor to create your messages. It is one of the simplest and easiest editors that we have come across compared with others. The editing icons are well placed and intuitive to use. Desktop and mobile preview makes it see how your message will appear on your subscribers’ devices. You can easily add your own images or use stock images – some of which are free. You have the option to buy a stock image also on a pay per use basis.

The editor does not offer spam check or spell check which are important features and should have been included. Spam check feature lets you check the likelihood of your message being marked as spam by automated systems used by email programs, like Gmail. For spell check, you’ll need to rely on your browser.

Whether you are just a beginner with email marketing or an expert, Constant Contact makes it really easy for you to create your emails, customize them by uploading your logo, images to an existing template or your own. Autoresponder option is available (with Plus plans only) and you can also pre-schedule your messages. There is no inbox checker feature using which you can preview email in various email programs like gmail, Yahoo and mobile devices like iphone, Android etc.

Social media update lets you automatically post an update on Facebook, Twitter and LinkedIn accounts, while your recipients also have an option to share your emails with others. All of your email newsletters can be stored online in an archive (offered with Email Plus plan).

Constant Contact Email Editor 2016

Constant Contact Email Editor

Ease of Use: 4 out of 5

Constant Contact’s system is easy to use and we didn’t have any problem figuring it out. If you are new, it may take you a couple of days to get used to its interface. There are helpful video tutorials available in case you find any difficulty using one if its features.

Support: 4 out of 5

Constant Contact offers live chat, phone support, email support and online video tutorials. Live chat, email support and phone support is available 5 days a week except overnights (EST). Support staff is friendly and professional. 

Overall Score: 3.5 out of 5

CONCLUSION CONS:

  • No fancy sign up form templates.
  • RSS to Email not available
  • Price plans generally cost more than competitors.
  • No inbox checker feature.
  • Spell check, spam check not available

PROS:

  • Good deliverability rates.
  • Mobile preview is available
  • Email Plus plans include may useful extra features
  • Android and iphone apps to manage your email campaigns.

Overall, constant contact offers user friendly email marketing. They offer good deliverability rates of emails into inbox which ensures high conversion rates for senders. The email editor is quite easy to use. It is simple, yet powerful. Most of the features required for email marketing are available with Constant Contact. Plus plans offer additional features that can be quite helpful for your overall online marketing needs – which is what we really like about Constant Contact. Pricing is a bit higher than other email marketing software providers, however if that is not a consideration for you, then Constant Contact can be the right choice.

Constant Contact offers a 60 day free trial with no credit card requirements.

Go to ConstantContact Website

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  One Response to “Constant Contact Review”

  1. There are a ton of decent newsletter sites offering decent software. I have to agree with Dave though about the backend part at least. I started using MM about a month ago and its way easier. Plus I can call them up and get through to someone with the authority to actually help me immediately. Thats not to say others aren’t as good, a few others I have liked are GraphicMail (similar to MarketMailer) and Jaymail (complete 3rd party management/design).

    I’ll keep using MM personally, they offer all the benefits and the only downside I noticed was that their free tariff doesn’t offer as many credits as some others. But I send in large volumes and it’s cheaper to buy from them, so I’m not bothered about the free tariff.

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