We wrote this Benchmark Email Review 2016 based on actually testing their email marketing software. If you have used Benchmark Email and would like to provide your feedback, you are welcome to do so by leaving comments at the bottom of the page, which will help others also. This is one of the most detailed Benchmark Email Reviews that is available.
Benchmark Email – Company Profile
Based in Los Alamitos, CA, USA, Benchmark Email was established in 2004, has a subscriber base of over 73,000 customers, has over 100 employees in 15 countries and supports 9 languages. Benchmark Email was named #1 in Customer Support in 2015 by PC Magazine. Visit Benchmark Email Website.
Features: 4 out of 5
Benchmark Email offers most of the features that an email marketer needs. Benchmark Email staff actively solicits feedback if a user needs a new feature and works on implementing it. Right from creating sign up forms to viewing the results of your campaigns after mailing them, Benchmark Email offers a lot of flexibility to users to customize its features.
You can insert your logo in the sign up form and change its color schemes. However, you can’t change its width or height unless you know HTML. Social media sharing lets your subscribers easily share your newsletter with their contacts. Newsletters are archived online where they can be viewed by your subscribers and even non-subscribers if you wish to share them. This feature is offered free of charge.
Real time reporting lets you review delivery, bounces, opens, click through rates and unsubscribes. You can even check from which part of the world and specifically from which area of a certain country your subscribers read your newsletters. Surveys and polls feature (FREE!) lets you send survey questions to your subscribers and view real time results. You get 10MB of free Image hosting, which is upgradable by paying an extra charge of $5 for which you unlimited storage. Discounts are available if you prepay for 6 or 12 months. Other features include Google Analytics integration, iPhone/Android apps and video emails.
Integration is also available with several other apps like WordPress, SalesForce, Pinterest, SurveyMonkey, Eventbrite and more. They do not offer stock images (free or paid), which would be a nice feature to get. You can do split testing and segmentation to test the success of your email newsletters. For $30 per month, you get your own IP address from Benchmark and won’t have to share with any of their other customer. And if you don’t send any spam, then you will have much better deliverability rates.
Price: 4 out of 5
Benchmark Email offers a flexible structure of price plans based on your list size and the pricing is competitive. For all plans up to 50,000 subscribers, you can send unlimited emails per month to your list. For plans with more than 50k subscribers, you can send messages 14 times per month to the entire list. If you need to send more emails, you’ll need to pay approx. $0.00034 per email.
The price plans include free surveys, polls, 10MB image hosting and web archives. Non-profit organizations get 25% off their pricing.
Deliverability: 3 out of 5
This score will give you an idea about whether your messages will make it to the inbox if your subscribers. The higher the score, the better are the chances. We checked the deliverability scores of most of their IP addresses on a third part website. The overall score is fair. With slight improvements, they can have better ratings. The following image shows an excerpt from one of our reports for Benchmark Email IP ratings.
Newsletter Creation: 4 out of 5
Benchmark Email offers a flexible drag and drop newsletter creation tool that makes it really easy to customize your email messages. Creating a newsletter and making changes to it is a breeze with Benchmark’s email editor. Inbox Checker feature displays how your emails look like in different email clients and mobile devices, however this feature is not free. You can try it once and then pay $14.50 per 100 tests. For viewing how your email looks like in each client/device, it costs you 1 test.
Mobile preview is a free feature and lets you see how your email will look like in a mobile device. Benchmark’s newsletter creation tool includes a huge collection of a variety of templates and checks spam score before your email goes out. Spell check feature is also available. Stock images feature is not offered Benchmark Email. You have complete control over the template colors and change them easily. RSS to Email lets you automatically send newsletters when you update your RSS feed (with option to choose the frequency). You can auto update your Facebook page and send out a tweet to your followers and also add social sharing buttons to your emails.
You can edit your images right in the email editor. Enhance your images by adding effects, stickers, or even by adding a message with beautiful fonts over your photo.
Preschedule your emails if you need to send them out at a later date and time.
Ease of Use: 5 out of 5
Like other providers, it takes a couple of days to get used to Benchmark Email’s interface and features, however with eye catching icons and user friendly layout, you will be cruising through them in no time. Overall easy to use, flexible and intuitive interface. They offer one of the most user friendly experiences.
Support: 5 out of 5
Support staff is friendly and you can contact them via live chat right through your account or call them on a toll free number or via email. Benchmark Email offers technical support via live chat available 24×7. We have tried their live chat several times and we find staff is professional, friendly and helpful. You never get stuck while using Benchmark email because the support staff is there 24 hours via live chat.
Overall Score (Benchmark Email Review): 4.0 out of 5
- No free or paid stock images offered
- Pay extra to send more than 14 email campaigns per month (for over 50k subscribers)
- Inbox checker feature is not free
- Deliverability needs slight improvement
- Free surveys and polls
- iPhone/Android apps to access your campaigns
- Free email archives
- User friendly
- 24×7 Technical support via live chat
- Flexible email editor (newsletter creation tool)
Benchmark Email is one of the most user friendly email marketing software. The newsletter creation tool is flexible and can be learned within a few minutes. Even if you are a beginner, you won’t have any problems using their system. Most features that are needed for email marketing are available with Benchmark Email. Higher plans (50k+ subscribers) have limited free emails i.e. 14 times per month.
Recent Benchmark Email Updates
February 2015: Benchmark Email offers integration with Zapier that helps you to connect with over 300 tools and websites. October 10, 2014: Benchmark Email newsletter editor updated. You can now drag the navigation bar of your website into your email template and mirror the menu navigation of your website by inserting icons or text links. You can also stack the individual elements within a section making it easier for mobile users to view them.
If you have used Benchmark Email or if you don’t agree with this Benchmark Email Review, let us know. Your views will help others who are considering buying Benchmark Email. Please note that if you click on a link and buy a product on this website, we may get paid incentives.