Benchmark Email – Company Profile
Based in Los Alamitos, CA, USA, Benchmark Email was established in 2004 and has a subscriber base of over 73,000 customers. Visit Benchmark Email Website
Features: 4 out of 5
Benchmark Email offers most of the features that an email marketer needs. Benchmark Email staff actively solicits feedback if a user needs a new feature and works on implementing it. Right from creating sign up forms to viewing the results of your campaigns after mailing them, Benchmark Email offers a lot of flexibility to users to customize its features. You can insert your logo in the sign up form and change its color schemes. However, you can’t chage its width or height unless you know HTML.
Social media sharing lets your subscribers easily share your newsletter with their contacts. Newsletters are archived online where they can be viewed by your subscribers and even non-subscribers if you wish to share them. This feature is offered free of charge. Real time reporting lets you review delivery, bounces, opens, click through rates and unsubscribes. You can even check from which part of the world and specifically from which area of a certain country your subscribers read your newsletters. Surveys and polls feature (FREE!) lets you send survey questions to your subscribers and view real time results. You get 10MB of free Image hosting, which is upgradable by paying an extra charge of $5 for which you get 50MB. 10MB can be sufficient for moderate usage.
Other features include Google Analytics integration, iphone application and video emails. They do not offer stock images (free or paid), which would be a nice feature to get. You can do split testing and segmentation to test the success of your email newsletters.
Event Marketing is an additional paid feature, which is not a part of their email marketing package. If you are a high volume sender i.e. if you plan to send out over 100K emails a month, then you opt for a dedicated server for $199 one time fee or $30 per month. This means you get your own IP address from Benchmark and won’t have to share with any of their other customer. And if you don’t send any spam, then you will have much better deliverability rates. Benchmark will set up a new IP address within 48 hours after you sign up for a high volume plan. You get 50mb of free storage with this option.
Price: 3 out of 5
Benchmark Email offers a flexible structure of price plans, however it is not the lowest. They offer two types of pricing structure based on your needs – per email and per subscriber based. The subscriber or list based pricing can be more economical if you are a frequent sender.
The lowest list based price plan starts at just $11.95 per month for 600 contacts. However, there is a catch. If you send an email newsletter for more than 7 times per month, you will need to pay an additional charge per email. If you are planning to send your newsletters more frequently, then this may not work for you.
The price plans include free surveys, polls, 10MB image hosting and web archives. Non-profit organizations get 25% off their pricing. For $149.95 per month, you can get them to do your email campaigns (2 per month) and pay $50 for each additional campaign. This can be a real time saver if you can afford it. They also offer paid custom template creations for your emails.
Deliverability: 3 out of 5
This score will give you an idea about whether your messages will make it to the inbox if your subscribers. The higher the score, the better are the chances. We checked the deliverability score for a bunch of their IP addresses on a third part website. The overall score is fair. With slight improvements, they can have better ratings. The following image shows the deliverability ratings of some of their IP addresses based on our analysis of third party reports.
Newsletter Creation: 4 out of 5
Benchmark Email offers a flexible drag and drop newsletter creation tool that makes it really easy to customize your email messages. Creating a newsletter and making changes to it is a breeze with Benchmark’s email creation tool.
They just came out with a new drag and drop email editor, however you can still use the old classic editor. The new features offered in the new editor are Inbox Checker and mobile preview. Inbox Checker displays how your emails look like in different email clients and mobile devices, however this feature is not free. You can try it once and then pay $14.50 per 100 tests. For viewing how your email looks like in each client/device, it costs you 1 test. GetResponse offers this feature free.
Mobile preview is a free feature and lets you see how your email will look like in a mobile device. Benchmark’s newsletter creation tool includes a huge collection of a variety of templates and checks spam score before your email goes out. Spell check feature is also available. They offer a huge collection of free templates, however they don’t offer any free or paid stock images unlike Getresponse.
You have complete control over the template colors and change them easily. RSS to Email lets you automatically send newsletters when you update your RSS feed (with option to choose the frequency). You can auto update your Facebook page and send out a tweet to your followers and also add social sharing buttons to your emails.
Ease of Use: 5 out of 5
Like other providers, it takes a couple of days to get used to Benchmark Email’s interface and features, however with eye catching icons and user friendly layout, you will be cruising through them in no time. Overall easy to use, flexible and intuitive interface. They offer one of the most user friendly experiences.
Support: 5 out of 5
Support staff is friendly and you can contact them via live chat right through your account or call them on a toll free number or via email. Benchmark Email offers technical support via live chat available 24×7. We have tried their live chat several times and we find staff is professional, friendly and helpful. You never get stuck while using Benchmark email because the support staff is there 24 hours via live chat.
Overall Score (Benchmark Email Review): 4.0 out of 5
- No free or paid stock images offered
- Pay extra to send more than 7 email campaigns per month
- Inbox checker feature is not free
- Deliverability needs slight improvement
- Free surveys and polls
- iPanhone/Android apps to access your campaigns
- Free email archives
- User friendly
- 24×7 Technical support via live chat
- Flexible email editor (newsletter creation tool)
Benchmark Email is one of the most user friendly email marketing software. The newsletter creation tool is flexible and can be learned within a few minutes. Even if you are a beginner, you won’t have any problems using their system. Most features that are needed for email marketing are available with Benchmark Email, however their pricing can be a bit discouraging if you are planning to send more than 7 campaigns a month.
Recent Benchmark Email Updates
October 10, 2014: Benchmark Email newsletter editor updated. You can now drag the navigation bar of your website into your email template and mirror the menu navigation of your website by inserting icons or text links. You can also stack the individual elements within a section making it easier for mobile users to view them.
If you have used Benchmark Email or if you don’t agree with this Benchmark Email Review, let us know. Your views will help others who are considering buying Benchmark Email. Please note that if you click on a link and buy a product on this website, we may get paid incentives.