Benchmark Email Review

Benchmark Email Review, reviewed by Al Gera on 2012-07-12T10:29:49+00:00 rating 4.1 out of 5

We wrote this Benchmark Email Review based on actually testing their email marketing software. If you have used Benchmark Email and would like to provide your feedback, you are welcome to do so by leaving comments at the bottom of the page, which will help others also. If you don’t agree with this Benchmark Email Review, feel free to express your opinions. Please note that if you click on a link and buy a product, we may get paid incentives.

Features: 5 out of 5

Benchmark Email offers most of the features that an email marketer needs. Benchmark Email staff actively solicits feedback if a user needs a new feature and works on implementing it. Right from creating sign up forms to viewing the results of your campaigns after mailing them, Benchmark Email offers a lot of flexibility to users to customize its features.

You can insert your logo in the sign up form and change its color schemes. Social media integration lets your subscribers easily share your newsletter with their contacts. Newsletters are archived online where they can be viewed by your subscribers and even non-subscribers if you wish to share them. This feature is offered FREE of charge.

Real time reporting lets you review delivery, bounces, opens, click through rates and unsubscribes. You can even check from which part of the world and specifically from which area of a certain country your subscribers read your newsletters. This is an awesome feature. Surveys and polls feature (FREE!) lets you send unlimited number of survey questions and view real time results.

You get 10MB of free Image hosting, which is upgradable by paying an extra charge of $5 for which you get 50MB. 10MB can be sufficient for moderate usage. Other features include Google Analytics integration, Iphone application and video emails. They do not offer stock images (free or paid), which would be a nice feature to get.

Price: 5 out of 5

Benchmark Email offers a flexible structure of price plans and is one of the lowest among their competitors. Until recently they were only offering pricing based on per email sent, which turned out to be quite expensive for high volume users. They now offer two types of pricing structure based on your needs – per email and per subscriber based. We find that their subscriber/list based plans are the cheapest and the best. For example, if you need to send 5 emails to 1000 subscribers a month, it will cost you only $18.95 per month (when we wrote this Benchmark Email Review), whereas if you send 10 emails to 10000 subscribers a month, it will cost you $73.95 per month, which is quite good. The list based pricing allows you to send unlimited emails. As mentioned above, you get free surveys, polls, 10MB image hosting and free web archives included in all price plans.

Non-profit organizations get 25% off their pricing. For $149.95 per month, you can get them to do your email campaigns (2 per month) and pay $50 for each additional campaign. This can be a real time saver if you can afford it. They also offer paid custom template creations for your emails.

Deliverability: 3 out of 5

This score will give you an idea about whether your messages will make it to the inbox if your subscribers. The higher the score, the better are the chances. We checked the deliverability score for a bunch of their IP addresses on a third part website. Benchmark Email’s deliverability of its IP addresses is medium to good. It may not impact you as an individual, however they do need to work on improving their deliverability. The following image shows the deliverability scores of some of their IP addresses when we wrote this Benchmark Email Review.

Newsletter Creation: 4 out of 5

Benchmark Email offers a highly flexible drag and drop newsletter creation tool that makes it really easy to customize your email messages. Creating a newsletter and making changes to it is a breeze with Benchmark’s email creation tool. It’s like having a remote control in your hand to customize your newsletter. A time saver and highly flexible, Benchmark’s newsletter creation tool includes a huge collection of a variety of templates and check spam score before your email goes out. Spell check feature is not available, which is not really a big deal, however it would be nice to have it. They offer a huge collection of free templates, however they don’t offer any free or paid stock images unlike Getresponse.

Ease of Use: 5 out of 5

Like other providers, it takes a couple of days to get used to Benchmark Email’s interface and features, however with eye catching icons and user friendly layout, you will be cruising through them in no time. Overall easy to use, flexible and intuitive interface. They offer one of the most user friendly experiences.

Support: 5 out of 5

Support staff is friendly and you can contact them via live chat right through your account or call them on a toll free number or via email. Benchmark Email offers technical support via live chat available 24×7 which is currently not being offered by their competitors.

Overall Score: 4.1 out of 5

Conclusion:

CONS:

• Medium to high deliverability scores (need improvement)
• No free or paid stock images offered
• Spell checker not available

PROS:

• Free surveys and polls
• Free email archives
• User friendly
• 24×7 Technical support via live chat

Benchmark Email is one of the most user friendly email marketing software based on our testings. The newsletter creation tool is flexible and can be learned within a few minutes. Even if you are a beginner, you won’t have any problems using their system. Most features that are needed for email marketing are available with Benchmark Email.

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