Benchmark Email Review 2012
We wrote this Benchmark Email Review based on actually testing their email marketing software. If you have used Benchmark Email and would like to provide your feedback, you are welcome to do so by leaving comments at the bottom of the page, which will help others also. If you don’t agree with this Benchmark Email Review, feel free to express your opinions.
Benchmark Email Rating
Features: 4 out of 5
An example of a report after sending a message
Benchmark Email offers most of the features that an email marketer needs. Benchmark Email staff actively solicits feedback if a user needs a new feature and works on implementing it. Right from creating sign up forms to viewing the results of your campaigns after mailing them, Benchmark Email offers a lot of flexibility to users to customize its features.
You can insert your logo in the sign up form and change its color schemes. Social media integration lets your subscribers easily share your newsletter with their contacts. Newsletters are archived online where they can be viewed by your subscribers and even non-subscribers if you wish to share them.
Real time reporting lets you review delivery, bounces, opens, click through rates and unsubscribes. Surveys and polls feature lets you send unlimited number of survey questions and view real time results.
Image hosting is an extra $5 for which you get 20MB. That’s not really competitive because some other providers offer free image hosting and more than 20MB.
Price: 4 out of 5
Benchmark Email offers a flexible choice of price plans available based on how many emails you want to send out per month.
The pricing structure of Benchmark Email is based on price per email instead of price per subscriber. With some other providers, you can send unlimited emails to a certain number of subscribers, however, with Benchmark Email no such option is available. Overall, it wouldn’t make much difference to the pricing compared with other providers unless you are planning to bombard your subscribers with a lot emails on a monthly basis. If you already know how many emails you will be sending per month, just do a quick comparison using our comparison chart to figure out your total monthly costs.
Deliverability: 4 out of 5
This score will give you an idea about whether your messages will make it to the inbox if your subscribers. The higher the score, the better are the chances. We checked the deliverability score for a bunch of their IP addresses on a third part website. Benchmark Email’s deliverability of its IP addresses is medium to good. Overall, their deliverability rate is better than their competitors. It seems that they work hard to continue maintaining it.
Deliverability Score for one of Benchmark's IP addresses
Newsletter Creation: 5 out of 5
If we could give a 6 out of 5 score, we would to Benchmark Email’s newsletter creation tool. This is the single most important feature for an email marketer. Benchmark Email offers a highly flexible newsletter creation tool that makes it really easy to customize your email messages. With other providers, you usually get a “fixed” HTML template. That means if you need to make it longer or add or remove sections, you really have to do all the hard work yourself. However, with Benchmark, it only takes a couple of clicks to insert breaks, add or remove sections and areas to your newsletter.
Creating a newsletter and making changes to it is a breeze with Benchmark’s email creation tool. It’s like having a remote control in your hand to customize your newsletter. A huge time saver and highly flexible, Benchmark’s newsletter creation tool easily outsmarts their competitors. This feature alone makes it worth paying more. You’ll need to try it to believe it!
Benchmark Email Newsletter Creation Tool
Ease of Use: 5 out of 5
Like other providers, it takes a couple of days to get used to Benchmark Email’s interface and features, however with eye catching icons and user friendly layout, you will be cruising through them in no time.
Overall, easy to use, flexible and intuitive interface.
Support: 5 out of 5
Support staff is friendly and you can contact them via live chat right through your account or call them on a toll free number.
Overall Score: 4.5 out of 5
Conclusion:
CONS:
Pricing is based on the number of messages vs. number of subscribers. Make sure you determine how many messages you need to send monthly. Overall this will only impact senders who send a lot of repeated messages.
PROS:
Benchmark Email is one of the best email marketing software based on our testings. It is quite easy to use their email marketing software. The newsletter creation tool is flexible and can be learned within a few minutes. Even if you are a beginner, you won’t have any problems using their system. Deliverability rate is high.
We highly recommend Benchmark Email to any level of user – beginner or advanced. Benchmark Email keeps coming up with innovative features. The support is excellent. We couldn’t really find any problem with their software and got addicted to it soon. The layout is more friendly compared with ConstantContact and VerticalResponse. We think that Benchmark Email will be #1 in email marketing industry, if it isn’t already.
Compare Benchmark Email Features with Other Providers
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