Apr 242010
 

GetResponse recently introduced Email-to-Speech feature for email marketers. The feature will convert the text in an email to speech. So instead of reading through your email, you can actually listen to it. Let’s find out if it’s really worth it.

Let me share a story with you first. A few years ago, I stumbled upon the text-to-speech feature offered by Adobe Reader, a free tool offered by Adobe. Most of us have it installed in our computers so that we can open and read the file formats in PDF. I was in a car being driven by my friend and we were going to Canada from USA. He asked me to read a PDF file on his laptop. The laptop wasn’t stable because of the bumpy road and I was having a hard time reading the contents. So I started playing around with the features on Adobe Reader and I came across a “Read Out Loud” option.

I was pleasantly surprised to find out that Adobe Reader could actually convert the text to speech in the PDF file and we could actually listen to the contents played in a male voice. I could even adjust the pitch, the speed and choose to play it in a female voice. Soon I found out that it was not a feature that was very practical for me because by reading, I could actually browse through the contents much faster.

Email-to-Speech feature offered by GetResponse does the same thing. It is not really a new technology. However, if you are more of a “voicemail person” than an “email person”, then you will probably like this feature. Also, if you check your emails in a mobile device, like a cell phone, then it may be easier for you to listen to the email messages than to read them. For people who read their messages on their mobile phones while driving, which is a dangerous practice (and I have to confess that I have done it too!), Email-to-Speech will be more safer.

There is a monthly fee for this feature that is charged by GetResponse, which may turn off some customers, however, if you do email marketing and if you really want to make sure that your subscribers read your emails, or “listen” to them, then maybe you can try out this feature for a month or two and see if it’s really worth it.

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