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Confused about how to choose the Top Email Marketing Software?
Welcome! Trying to choose the top email marketing software for your business can be difficult. Our website will provide all the necessary information so that you can choose the best email marketing software for your important email campaigns. There are many options around and it can get really confusing for an average email marketer. We have done extensive research and tested the top email marketing softwares. We have provided original, unbiased reviews and detailed email marketing software comparison of the most popular companies.
Comparison Table of the Top Email Marketing Software / Autoresponders:
(We try to frequently update the following information, however it is possible that the features/pricing offered by the top email marketing software in the comparison table below may have changed since our last update. Please visit their website to confirm.)
GetResponse | Aweber | Benchmark | VerticalResponse | iContact | +Ecommerce | +Ecommerce |
|||
|---|---|---|---|---|---|---|---|---|---|
| Overall Rating | Good (4.4)  | Good (4.3)  | Good (4.1)  | Fair (4.0) | Fair (4.0) | Fair (3.9) | Average (3.1)  | Fair (4.0)  | Average (2.9)  |
| Features |  |  | | |  | | | |  |
| Price | | | | | | | | | |
| Deliverability | | | | | | | | | |
| Newsletter Creation | | | | | | | | | |
| Ease of Use | | | | | | | | | |
| Support | | | | | | | | | |
| API | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | No |
| Autoresponder | Yes | Yes | Yes | No | Yes | Yes | Yes | Yes | Yes |
| Calendar and To-do | No | No | No | Yes | No | Yes | No | Yes | No |
| Drag and Drop Email Editor | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | No |
| Online Email Archives | Yes | Yes | Yes | No | $5/month | No | Yes | No | No |
| Event Marketing | No | No | No | Yes (pay more) | Yes (pay more) | No | No | No | No |
| Google Analytics Integration | Yes | Yes | Yes | Yes | Yes | Yes | Yes (only for enterprise/large senders) | No | No |
| Import/Export Subscribers | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
Iphone Application | Yes | No | Yes | No | Yes | No | Yes | No | No |
| Letter, Fax, Voice, SMS Broadcast | No | No | No | Postcard mailings | No | SMS Broadcasts | No | Yes | No |
| Online Surveys | Yes | No | Yes( + Polls ) free | Yes (pay more) | Yes (pay more) | Yes (included) | Yes | No | No |
| Open and Clickthrough Tracking | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Preschedule Email Broadcasts | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| RSS to Email | Yes | Yes | Yes | No | No | Yes | Yes | No | No |
| Segment List | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Shopping Cart (Ecommerce) | No | No | No | No | No | No | No | Yes | Yes |
| Social Media Integration | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | No |
| Spam Check | Yes | Yes | Yes | No | Yes | Yes | Yes | Yes | Yes |
| Split Testing | Yes | Yes | No info | Yes | No | No | Yes | Yes | No |
| Storage | 1GB free | No | 10 MB free (50MB for $5/mo) | 25MB free | 5 images free (50 MB for $5) | 10MB Free (100 MB for $5) | 5MB Free (10MB for 10%, 25MB for 20%) | Yes | No info |
| Stock Images | Free | Free | $5/month | No | |||||
| Templates | Over 300 | over 135 | Over 400 | Over 500 | 400+ | Over 30 | Over 650 | Yes | Over 50 |
| Phone Support | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Email Support | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Live Chat | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | No |
| Price for 2500 subscribers (unlimited messages) per month | $25 | $29 | $28.95 | $28 (2k subs) $46 (4k subs) | $30 | $25 | $29.50 | ~$199/5k subscribers/ 500k emails ~$299/20k subscribers/ 500k emails ~$499/100k subscribers/ 500k emails | $34/45k emails $99/90k emails $249/120k emails |
| Price for 10K subscribers (unlimited messages) per month | $65 | $69 | $73.95 | $72 (8k subs) $120 (16k subs) | $75 | $60 | $74 | see above | see above |
| Price for 25K subscribers (unlimited messages) per month | $145 | $149 | $120.95 (20k subs) $179.95 (30 k subs) | $150 | $150 | $120 | $149 | see above | see above |
| Trial Offer | 30 Days | $1 first month | 30 Days | 30 Days | 60 Days | 30 Days | 30 Days | No (Get Free Demo) | $3.95/month |
| Non-Profit discounts | Yes | Yes | Yes | Yes | Yes | No | Yes | No | No info |
| Student Discounts | No | Yes | No | No | No | No | No | No | No |
Why to Use an Email Marketing Software?
An email marketing software contributes significantly to the success of an online business. Almost every major company that sells a service or a product takes advantage of an email marketing software in order to get more leads and customers.
Email marketing can be really easy if you have the right and the best email marketing software that caters to your requirements. Even more advantageous is a software that is hosted on a provider’s website. There are certain benefits of going with an email marketing service that offers online software. Since such services specialize primarily in running email marketing campaigns, they do a number of things, which are not possible for you to do as an individual or a small company. If you are wondering about which one is the best email marketing software, then consider signing up for a trial offer first for more than one company that is listed in the comparison table above, and then decide which one works for you.
What is the Advantage of Subscribing to Email Marketing Services to Send Out Bulk Emails?
The companies that specialize in email marketing service and provide an online email marketing software have static IP addresses and if they send out a huge volume of emails on a regular basis, the ESPs (Email Service Providers) and ISPs (Internet Service Providers) start recording their statistics and assign a reputation score to them. The same is also done at many third-party websites, that receive data from ISPs and ESPs. Having higher reputation scores mean faster deliverability of your messages and lesser bounce backs and more messages landing in the inbox instead of spam folders. There are many other things that are done by these companies like constantly monitoring the delivery of the their client’s messages, maintaing their reputation scores, becoming part of ISPs’ Feedback Loop Programs etc. They also keep up with the CAN-SPAM policies and the international laws relating to email marketing.
Follow Suit
Most of the major companies use the services of such companies and there is a good reason for that. It is essential for any online business to start building their email list of subscribers as soon as possible and the online email marketing software services help them achieve that. Once you sign up with them, they will provide a code that you can put on your website. The code converts into a sign-up form and when somebody visiting your website signs up, an automated opt-in process takes place that records the visitor’s information and places them on your mailing list automatically. Most of the tasks in handling the list are done automatically, so that you have to spend the least amount of time.
The Money Is In the List
So goes the saying. It is much easier to convert your potential customers and leads that are already on your mailing list, to buyers. There are many helpful resources offered by the email marketing software services that help you send targeted messages.
Go For It!
If you are not already using an email marketing service, then try it out. You wouldn’t really know their potential unless you use their services. Fortunately, most of these services offer free trails so that you don’t have to pay anything. And the comparison table displayed above and detailed reviews will help you choose the top email marketing software for yourself or your business. Good Luck!
Compare Email Marketing Software with Ease
Compare the top email marketing software on our website and in case you run into any difficulties or questions, just send us a message and we will get back to you at the earliest.
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